1. Data protection at a glance
General information
The following information provides a straightforward overview of what happens with your personal data when you visit our website. Personal data is all data that can be associated with you personally. More detailed information on the subject of data protection can be found in our Privacy Policy under this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is performed by the website operator. The operator’s contact details can be found in the Legal Notices of this website.
How do we collect your data?
Your data is, on the one hand, collected by you providing it to us. This could be data that you have submitted via a contact form, for example. Other data is collected automatically by our IT systems when you visit our website. This data is mainly technical data (e.g. internet browser, operating system or time you accessed the site). This data is collected automatically as soon as you access our website.
What do we use your data for?
Part of the data is collected in order to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to be provided with information at any time about the origin, recipient and purpose of your saved personal data. You also have the right to demand the correction, blocking or deletion of this data. For information regarding this and other data protection issues please contact us at any time via the address provided in the Legal Notices. You also have the right to lodge a complaint with the relevant regulatory authority.
2. General information and mandatory information
Data protection
The operators of this site take the protection of your personal data very seriously. We treat your personal data as confidential and handle it in accordance with the statutory data protection regulations and this Privacy Policy.
If you use this website, various personal data will be collected. Personal data is data that can be associated with you personally. This Privacy Policy explains which data we collect and what we use it for. It also explains the purpose for which it is collected.
We would like to point out that the transfer of data via the Internet (e.g. in email communication) can be subject to security flaws. Flawless protection of data against access by third parties is impossible.
Information regarding the responsible body
The body responsible for data collection on this website is:
SAILER GmbH
Zementwerkstraße 17
89584 Ehingen, Germany
Telephone: +49 (0)7391 / 50 02 - 0
Email: info@sailergmbh.de
The responsible body is the natural or legal person who makes decisions alone or together with others regarding the purpose and means of processing personal data (e.g. names, email addresses, etc.).
Withdrawing your permission for data processing
Many data-processing operations are only possible with your express consent. You may withdraw any consent you have previously provided at any time. To do so, please simply send us an email. The lawfulness of the data processing performed up until the withdrawal of consent remains unaffected by the withdrawal of consent.
Lodging a complaint with the relevant regulatory authority
In the event of any data protection breaches, the affected individual has the right to lodge a complaint with the relevant regulatory authority. The relevant regulatory authority with regard to data protection issues is the State Commissioner for Data Protection (Landesdatenschutzbeauftragte) of the federal state in which our company is registered. A list of the State Commissioners for Data Protection and their contact details can be found here: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to receive or have sent to a third party in a common machine-readable format the data that we have automatically processed on the basis of your consent or in order to perform a contract. Insofar as you request the direct transfer of the data to another responsible party, this will only be performed if it is technically possible.
SSL/TLS encryption
For the purposes of security and protection when transferring confidential content, e.g. orders or enquiries that you send us as the site operator, this site uses SSL/TLS encryption. You will be able to recognise an encrypted connection by the address line of the browser changing from “http://” to “https://” and a padlock symbol appearing in the browser line.
When the SSL/TLS encryption is enabled, the data that you send us cannot be read by third parties.
Access, blocking and deletion
Within the scope of the applicable statutory provisions, you have the right at any time to receive information free of charge, about your saved personal data, its origin and recipients, and the purpose of data processing, as well as a right to any correction, blocking or deletion of this data. For information regarding this and other personal data issues, please contact us at any time via the address provided in the Legal Notices.
Rejection of consent for advertising emails
The use of the contact details provided in the Legal Notices as required for sending any advertising or information material that has not expressly been requested is hereby rejected. The operator of the web pages retains the express right to take legal steps in the event of any unrequested sending of advertising material, e.g. by spam emails.
3. Data Protection Officer
Legally required Data Protection Officer
The nominated Data Protection Officer for our company is:
Michael Palz email: datenschutz(at)sailergmbh.de
Postal address: FAO the Data Protection Officer (Datenschutzbeauftragte) of SAILER GmbH,
Zementwerkstraße 17, 89584 Ehingen-Donau, Germany
4. Data collection on our website
Cookies
Some parts of the website use what are known as cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our offering more user friendly, more effective and safer. Cookies are small text files that are stored on your computer and record your browser.
The majority of the cookies that we use are what are known as “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies help us identify your browser the next time you visit us.
You can change the settings on your browser so that you are informed about the storing of cookies and only allow cookies on a case-by-case basis, only accept cookies in specific cases, or generally disallow them, and activate the automatic deletion of the cookies when the browser is closed. Deactivating cookies can restrict the functionality of this website.
Cookies that are required for electronic communication purposes or the provision of functions you wish to use (e.g. the shopping basket function) are saved on the basis of Art. 6 para 1 lit. f DSGVO (German GDPR). The website operator has a legitimate interest in the saving of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are saved, this is addressed in a separate section of this Privacy Policy .
Server log files
The provider of the web pages automatically collects and saves information in what are known as log files, which your browser automatically transfers to us. This information includes:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.
The basis for this data processing is Art. 6 para. 1 lit. f DSGVO (German GDPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Contact form
If you use the contact form to send us an enquiry, we will save your information contained in the enquiry form, including the contact data you have entered, for the purpose of processing the enquiry and for the event of any follow-up questions. We will not pass on this data without your consent.
The processing of the data entered into the contact form is therefore performed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO (German GDPR)). You may withdraw this consent at any time. To do so, please simply send us an email. The lawfulness of the data processing operations performed up until the withdrawal of consent remains unaffected by the withdrawal of consent.
We will retain the data provided by you in the contact form until you request we delete it, you withdraw your consent to it being stored or the purpose for storing the data is no longer valid (e.g. once your enquiry has been dealt with). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Registration on this website
You are able to register on our website in order to use additional website functions. We will only use the data you enter on registration in order for you to be able to use the respective offer or service for which you have registered. The obligatory fields you are required to complete on registration must be completed in full, otherwise we will reject the registration.
In the event of important changes to e.g. the scope of the offer, or in the event of necessary technical modifications, we will use the email you have provided on registration to inform you of these.
The processing of the data entered on registration is therefore performed on the basis of your consent (Art. 6 para. 1 lit. a DSGVO (German GDPR)). You may withdraw your consent at any time. To do so, please simply send us an email. The lawfulness of the data processing already performed remains unaffected by the withdrawal of consent.
The data collected on registration will be stored by us for as long as you remain registered on the website, and then it will be deleted. Mandatory statutory provisions remain unaffected.
5. Chat solution
This website uses Userlike, a live chat software of the company Userlike UG (haftungsbeschränkt) , Deisterweg 7, 51109 Cologne, Germany. To see your personal conversation at a later call to our site again and you also reach the same Ansprechpater from us, we use a cookie here. The information about your usage and related data of the live chat are collected, stored and processed on servers of Userlike in Germany. You can find Userlike's privacy policy here: www.userlike.com/de/privacy_policy
The data processing is based on Art. 6 para. 1 p. 1 lit. f DSGVO and is in the interest of simplifying and improving communication with you.
6. Analysis tools and advertising
Matomo
Scope and description of the processing of personal data
Our website uses "Matomo" (formerly "Piwik"), a web analytics service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. Matomo stores cookies on your end device, which enable an analysis of your use of our website. The information collected in this way is stored exclusively on our server, namely the following data:
Our website uses Matomo with the setting "Anonymous Visitors' IP addresses". Thus IP addresses are processed in a shortened form, a direct personal relation is excluded. The software is set in such a way that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. The IP address transmitted by your browser via Matomo is not merged with other data collected by us.
Legal basis for the processing of personal data
The legal basis for the processing of the user's data is Art. 6 para. 1 lit. f DSGVO or § 15 para. 3 TMG.
Aims of the processing
With Matomo we analyze the use of our website and individual functions and offers in order to continuously improve the user experience. Through the statistical evaluation of user behavior we improve our offer and make it more interesting for visitors.
Duration of storage
The data of the processing described here will be deleted after a storage period of 90 days.
Possibility of objection and removal
You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that in this case you may not be able to use all functions of this website to their full extent.
Matomo is an open source project of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand.
Further information on data protection can be found in the privacy policy at: matomo.org/privacy-policy/
Meta Pixel (formerly Facebook Pixel)
To measure conversion rates, this website uses the visitor activity pixel of Meta. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta’s statement the collected data will be transferred to the USA and other third-party countries too.
This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Meta ad. This makes it possible to analyze the effectiveness of Meta ads for statistical and market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Meta archives the information and processes it, so that it is possible to make a connection to the respective user profile on Facebook or Instagram and Meta is in a position to use the data for its own promotional purposes in compliance with the Meta Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta to display ads on Facebook or Instagram and other advertising channels. We as the operator of this website have no control over the use of such data.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us have been jointly set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the privacy-secure implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
In Meta’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.
You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.
If you do not have a Facebook or Instagram account, you can deactivate any user-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.
Meta Conversion API
We have integrated the Meta Conversion API into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, based on the information provided by Meta, the recorded data is also transmitted to the United States and other Non-EU and Non-EEZ countries.
Meta Conversion API enables us to record the interactions of our website visitors with our website and to share this information with Meta to improve the promotional performance with Facebook and Instagram.
To do this, in particular the time you accessed the site, the website you accessed, your IP address and your user agent, as well as, if applicable, other specific data (e.g., purchased products, value of the shopping cart and currency) are tracked. For a complete overview of the tracked data, please visit: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service occurs on the basis of your consent pursuant to Art. 6 Sect. 1 lit. a GDPR and § 25 Sect. 1 TDDDG. You may revoke your consent at any time.
If personal data is collected on our website with the assistance of the tool described herein and if it is shared with Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland shall be jointly responsible for the processing of your data, i.e., we are the data controllers (Art. 26 GDPR). This shared responsibility is limited exclusively to the recording of your data and its sharing with Meta. The processing that occurs after the data has been shared with Meta is not part of this shared responsibility. The obligations we share responsibility for have been documented in an agreement on joint processing. The concrete wording of this agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for the provision of the data protection information when using the Meta tool and for the data protection law compliant secure implementation of the tool on our website. Meta is liable for the data security of Meta products. You may request information on your rights as a data subject (e.g., request for information) related to the data processed by Facebook or Instagram directly from Meta. If you claim any data subject rights with us, we are required to forward your request to Meta.
The transfer of data to the United States is based on the standard contract clauses of the EU commission. For details please visit: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
In Meta’s data privacy policy, you will find additional information pertaining to the protection of your privacy: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function ‘Custom Audiences’ in the settings for adverts at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account with Facebook or Instagram, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the handling of the newsletter, we use newsletter service providers, which are described below.
Brevo
This website uses Brevo for the sending of newsletters. The provider is the Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Brevo services can, among other things, be used to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on servers of Sendinblue GmbH in Germany.
Data analysis by Brevo
Brevo enables us to analyze our newsletter campaigns. For instance, it allows us to see whether a newsletter message has been opened and, if so, which links may have been clicked. This enables us to determine, which links drew an extraordinary number of clicks.
Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously defined actions were taken (conversion rate). This allows us to determine whether you have made a purchase after clicking on the newsletter.
Brevo also enables us to divide the subscribers to our newsletter into various categories (i.e., to “cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender, or place of residence. This enables us to tailor our newsletter more effectively to the needs of the respective target groups.
If you do not want to permit an analysis by Brevo, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.
For detailed information on the functions of Brevo please follow this link: https://www.brevo.com/de/newsletter-software/.
Legal basis
The data is processed based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.
Storage period
The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests outweigh our legitimate interest.
For more details, please consult the Data Protection Regulations of Brevo at: https://www.brevo.com/de/datenschutz-uebersicht/ and https://www.brevo.com/de/legal/privacypolicy/.
Data processing
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
8. Plugins and tools
YouTube
Our website uses plugins from the Google-operated site YouTube. The operator of this site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that contains a YouTube plugin, a connection is established to the YouTube servers. This tells the YouTube server which one of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to directly associate your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used as a convenient means of presenting our online offer. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO (German GDPR). You can find further information on the handling of user data in the YouTube Privacy Policy: www.google.de/intl/de/policies/privacy.
Google Maps
This website uses the map service of Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
In order to use the Google maps functions, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA where it is saved. The providers of this website do not have any control over this data processing.
Google Maps is used on the basis of providing a convenient representation of our online offer and to make it easy to locate the places indicated on our website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO (German GDPR).
You can find further information on the handling of user data in the Google Privacy Policy: www.google.de/intl/de/policies/privacy/.
Individual social networks
We have a Facebook page. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified according to the EU-US Privacy Shield Framework.
We have concluded an agreement with Facebook regarding the joint responsibility for the processing of data (Controller Addendum). This agreement specifies which data processing procedures we and Facebook are responsible for when you visit our Facebook page. You can view this agreement by clicking on the following link: https://www.facebook.com/legal/terms/page_controller_addendum
You can adjust your personal advertising preferences in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads
Please refer to the Facebook Privacy Policy for details: https://www.facebook.com/about/privacy/
Videyou
Interaktive Videos (bereitgestellt durch Videyou)
Zur Anzeige interaktiver Videos nutzen wir den Dienst „Mindstamp“, bereitgestellt durch Videyou (Altenburger Bahnmüller Webperformance UG, Jurastraße 27/1, 72072 Tübingen). Der technische Dienstleister ist AECH CO (DBA Mindstamp), 303 Miami Avenue, Indialantic, FL 32903, USA.
Dabei können personenbezogene Daten (z. B. IP-Adresse, Interaktionen) an Server in den USA übertragen werden. Um eine DSGVO-konforme Verarbeitung sicherzustellen, hat Videyou mit Mindstamp einen Auftragsverarbeitungsvertrag gemäß Art. 28 DSGVO abgeschlossen. Dieser verpflichtet Mindstamp, geeignete technische und organisatorische Maßnahmen zu treffen und sicherzustellen, dass auch die von Mindstamp eingesetzten Subdienstleister (z. B. AWS, Cloudflare) die geltenden Datenschutzbestimmungen einhalten. Die Einbindung erfolgt nur mit Ihrer Einwilligung.
Weitere Informationen finden Sie in der Datenschutzerklärung von Videyou.
Datenschutz Videyou