Logo Sailer GmbH

Data protection

Legal notices

Operator and provider identification as per Article 6 TDG (German Teleservices Act)

Zementwerkstr. 17 . 89584 Ehingen, Germany
Tel.: +49 (0)7391 / 50 02 - 0 . Fax: +49 (0)7391 / 50 02 - 29
Email: info@sailergmbh.de . Website: www.sailergmbh.de
VAT Reg. No.: DE203527413 . Registration court: Amtsgericht Ulm HRB 490 555
Managing Director: Roland Sailer, Andreas Heinzl


Data protection information

Privacy policy

1. Data protection at a glance

General information

The following information provides a straightforward overview of what happens with your personal data when you visit our website. Personal data is all data that can be associated with you personally. More detailed information on the subject of data protection can be found in our Privacy Policy under this text.

Data collection on our website
Who is responsible for data collection on this website?

Data processing on this website is performed by the website operator. The operator’s contact details can be found in the Legal Notices of this website.

How do we collect your data?
Your data is, on the one hand, collected by you providing it to us. This could be data that you have submitted via a contact form, for example. Other data is collected automatically by our IT systems when you visit our website. This data is mainly technical data (e.g. internet browser, operating system or time you accessed the site). This data is collected automatically as soon as you access our website.

What do we use your data for?
Part of the data is collected in order to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?
You have the right to be provided with information at any time about the origin, recipient and purpose of your saved personal data. You also have the right to demand the correction, blocking or deletion of this data. For information regarding this and other data protection issues please contact us at any time via the address provided in the Legal Notices. You also have the right to lodge a complaint with the relevant regulatory authority.

2. General information and mandatory information

Data protection

The operators of this site take the protection of your personal data very seriously. We treat your personal data as confidential and handle it in accordance with the statutory data protection regulations and this Privacy Policy.
If you use this website, various personal data will be collected. Personal data is data that can be associated with you personally. This Privacy Policy explains which data we collect and what we use it for. It also explains the purpose for which it is collected.
We would like to point out that the transfer of data via the Internet (e.g. in email communication) can be subject to security flaws. Flawless protection of data against access by third parties is impossible.

Information regarding the responsible body

The body responsible for data collection on this website is:

Zementwerkstraße 17
89584 Ehingen, Germany

Telephone: +49 (0)7391 / 50 02 - 0
Email: info@sailergmbh.de

The responsible body is the natural or legal person who makes decisions alone or together with others regarding the purpose and means of processing personal data (e.g. names, email addresses, etc.).

Withdrawing your permission for data processing
Many data-processing operations are only possible with your express consent. You may withdraw any consent you have previously provided at any time. To do so, please simply send us an email. The lawfulness of the data processing performed up until the withdrawal of consent remains unaffected by the withdrawal of consent.

Lodging a complaint with the relevant regulatory authority
In the event of any data protection breaches, the affected individual has the right to lodge a complaint with the relevant regulatory authority. The relevant regulatory authority with regard to data protection issues is the State Commissioner for Data Protection (Landesdatenschutzbeauftragte) of the federal state in which our company is registered. A list of the State Commissioners for Data Protection and their contact details can be found here: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability
You have the right to receive or have sent to a third party in a common machine-readable format the data that we have automatically processed on the basis of your consent or in order to perform a contract. Insofar as you request the direct transfer of the data to another responsible party, this will only be performed if it is technically possible.

SSL/TLS encryption
For the purposes of security and protection when transferring confidential content, e.g. orders or enquiries that you send us as the site operator, this site uses SSL/TLS encryption. You will be able to recognise an encrypted connection by the address line of the browser changing from “http://” to “https://” and a padlock symbol appearing in the browser line.
When the SSL/TLS encryption is enabled, the data that you send us cannot be read by third parties.

Access, blocking and deletion
Within the scope of the applicable statutory provisions, you have the right at any time to receive information free of charge, about your saved personal data, its origin and recipients, and the purpose of data processing, as well as a right to any correction, blocking or deletion of this data. For information regarding this and other personal data issues, please contact us at any time via the address provided in the Legal Notices.

Rejection of consent for advertising emails
The use of the contact details provided in the Legal Notices as required for sending any advertising or information material that has not expressly been requested is hereby rejected. The operator of the web pages retains the express right to take legal steps in the event of any unrequested sending of advertising material, e.g. by spam emails.

3. Data Protection Officer

Legally required Data Protection Officer
The nominated Data Protection Officer for our company is:
Michael Palz email: datenschutz(at)sailergmbh.de

Postal address: FAO the Data Protection Officer (Datenschutzbeauftragte) of SAILER GmbH,
Zementwerkstraße 17, 89584 Ehingen-Donau, Germany

4. Data collection on our website


Some parts of the website use what are known as cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our offering more user friendly, more effective and safer. Cookies are small text files that are stored on your computer and record your browser.
The majority of the cookies that we use are what are known as “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies help us identify your browser the next time you visit us.
You can change the settings on your browser so that you are informed about the storing of cookies and only allow cookies on a case-by-case basis, only accept cookies in specific cases, or generally disallow them, and activate the automatic deletion of the cookies when the browser is closed. Deactivating cookies can restrict the functionality of this website.
Cookies that are required for electronic communication purposes or the provision of functions you wish to use (e.g. the shopping basket function) are saved on the basis of Art. 6 para 1 lit. f DSGVO (German GDPR). The website operator has a legitimate interest in the saving of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are saved, this is addressed in a separate section of this Privacy Policy .

Server log files
The provider of the web pages automatically collects and saves information in what are known as log files, which your browser automatically transfers to us. This information includes:

- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.

The basis for this data processing is Art. 6 para. 1 lit. f DSGVO (German GDPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Contact form
If you use the contact form to send us an enquiry, we will save your information contained in the enquiry form, including the contact data you have entered, for the purpose of processing the enquiry and for the event of any follow-up questions. We will not pass on this data without your consent.
The processing of the data entered into the contact form is therefore performed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO (German GDPR)). You may withdraw this consent at any time. To do so, please simply send us an email. The lawfulness of the data processing operations performed up until the withdrawal of consent remains unaffected by the withdrawal of consent.
We will retain the data provided by you in the contact form until you request we delete it, you withdraw your consent to it being stored or the purpose for storing the data is no longer valid (e.g. once your enquiry has been dealt with). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Registration on this website
You are able to register on our website in order to use additional website functions. We will only use the data you enter on registration in order for you to be able to use the respective offer or service for which you have registered. The obligatory fields you are required to complete on registration must be completed in full, otherwise we will reject the registration.
In the event of important changes to e.g. the scope of the offer, or in the event of necessary technical modifications, we will use the email you have provided on registration to inform you of these.
The processing of the data entered on registration is therefore performed on the basis of your consent (Art. 6 para. 1 lit. a DSGVO (German GDPR)). You may withdraw your consent at any time. To do so, please simply send us an email. The lawfulness of the data processing already performed remains unaffected by the withdrawal of consent.
The data collected on registration will be stored by us for as long as you remain registered on the website, and then it will be deleted. Mandatory statutory provisions remain unaffected.

5. Chat solution
This website uses Userlike, a live chat software of the company Userlike UG (haftungsbeschränkt) , Deisterweg 7, 51109 Cologne, Germany. To see your personal conversation at a later call to our site again and you also reach the same Ansprechpater from us, we use a cookie here. The information about your usage and related data of the live chat are collected, stored and processed on servers of Userlike in Germany. You can find Userlike's privacy policy here: www.userlike.com/de/privacy_policy
The data processing is based on Art. 6 para. 1 p. 1 lit. f DSGVO and is in the interest of simplifying and improving communication with you.

6. Analysis tools and advertising

Scope and description of the processing of personal data

Our website uses "Matomo" (formerly "Piwik"), a web analytics service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. Matomo stores cookies on your end device, which enable an analysis of your use of our website. The information collected in this way is stored exclusively on our server, namely the following data:

  • two bytes of the IP address of the calling system of the user
  • the called up web page the website from which the user accessed the accessed website (referrer)
  • the subpages that are called from the called web page
  • the time spent on the website
  • the frequency of visiting the website

Our website uses Matomo with the setting "Anonymous Visitors' IP addresses". Thus IP addresses are processed in a shortened form, a direct personal relation is excluded. The software is set in such a way that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g. 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer. The IP address transmitted by your browser via Matomo is not merged with other data collected by us.

Legal basis for the processing of personal data

The legal basis for the processing of the user's data is Art. 6 para. 1 lit. f DSGVO or § 15 para. 3 TMG.

Aims of the processing

With Matomo we analyze the use of our website and individual functions and offers in order to continuously improve the user experience. Through the statistical evaluation of user behavior we improve our offer and make it more interesting for visitors.

Duration of storage

The data of the processing described here will be deleted after a storage period of 90 days.

Possibility of objection and removal

You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that in this case you may not be able to use all functions of this website to their full extent.

Matomo is an open source project of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand.

Further information on data protection can be found in the privacy policy at: matomo.org/privacy-policy/

7. Newsletter

This website uses Newsletter2Go to distribute newsletters. The service provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.
Newsletter2Go is a service that can be used, among other things, to organise and analyse the distribution of newsletters. The data entered by for the purpose of receiving the newsletter is saved on the servers of Newsletter2Go in Germany.
If you do not want Newsletter2Go to perform any analyses, you must unsubscribe from the newsletter. We will provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data analysis by Newsletter2Go
Newsletter2Go enables us to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. This allows us to determine which links are particularly popular, among other things.
We are also able to identify whether pre-defined actions have been completed once a newsletter has been opened or links have been clicked on (conversion rate). For example, we are able to identify whether you have made a purchase after clicking on a link in the newsletter.
Newsletter2Go also enables us to group recipients of the newsletter together according to various categories (“clustering”). For example, newsletter recipients can be grouped together according to age, gender or place of residence. This allows us to better tailor our newsletter to the respective target groups.
For detailed information on the functions of Newsletter2Go, please click on the following link: www.newsletter2go.de/features/newsletter-software/.

Legal basis
Data processing is performed on the basis of your consent (Art. 6 para. 1 lit. a DSGVO (German GDPR)). You may withdraw this consent at any time. The lawfulness of the data processing already performed remains unaffected by the withdrawal of consent.

Storage duration
We will retain the data about you that we store for the purpose of a newsletter subscription until you unsubscribe from the newsletter, when it will then be deleted from our servers and the servers of Newsletter2Go. Data that we have stored about you for other purposes (e.g. email addresses for the member area) remain unaffected by this. Further information can be found in the Data Protection Policy of Newsletter2Go: www.newsletter2go.de/features/datenschutz-2/.

Conclusion of an agreement on contract data processing
We have concluded an agreement with Newsletter2Go in which Newsletter2Go is obliged to protect our customers’ data and not to pass it on to third parties. This contract can be viewed at the following link: www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf.

8. Plugins and tools

Our website uses plugins from the Google-operated site YouTube. The operator of this site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that contains a YouTube plugin, a connection is established to the YouTube servers. This tells the YouTube server which one of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to directly associate your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used as a convenient means of presenting our online offer. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO (German GDPR). You can find further information on the handling of user data in the YouTube Privacy Policy: www.google.de/intl/de/policies/privacy.

Google Maps
This website uses the map service of Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
In order to use the Google maps functions, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA where it is saved. The providers of this website do not have any control over this data processing.
Google Maps is used on the basis of providing a convenient representation of our online offer and to make it easy to locate the places indicated on our website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO (German GDPR).
You can find further information on the handling of user data in the Google Privacy Policy: www.google.de/intl/de/policies/privacy/.

Individual social networks


We have a Facebook page. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified according to the EU-US Privacy Shield Framework.

We have concluded an agreement with Facebook regarding the joint responsibility for the processing of data (Controller Addendum). This agreement specifies which data processing procedures we and Facebook are responsible for when you visit our Facebook page. You can view this agreement by clicking on the following link: https://www.facebook.com/legal/terms/page_controller_addendum

You can adjust your personal advertising preferences in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads

Please refer to the Facebook Privacy Policy for details: https://www.facebook.com/about/privacy/

Legal notices and disclaimer

All content on this website, including the design and programming is protected by copyright.

The images and text used in the web site have been provided and approved by the website operator. All rights are those of the operator. All information is provided without guarantee. All rights reserved.

All information is intended for your own personal information – commercial use of the editorial descriptions / structuring is not permitted. Commercial use of the data, e.g. for the construction of private systems and services, and/or lists of any type, is not permitted. The automatic reading of data by software is also prohibited. We accept no responsibility or liability for the information on this website or incorrect links.
The information provided on this website does not constitute any legal advice.

Our pages contain references (so-called "links") to other offerings on the World Wide Web. The respective operators are responsible for the contents of the found offerings. We have no influence over the way in which your data are used there. Providers of independent content which has been referred to are naturally responsible for the lawfulness of that content; however, if you should find offers which are offensive, or even contain illegal content, please inform us and we will check the situation and delete or index the corresponding link.